Betwen Head Tags

mpb2000 · #1 (**permalink**) 04-29-2008, 09:32 PM

I am building a E-Store I would like to know how what information i should have betwen the head and Closing head tag.

Dubbya · #2 (**permalink**) 04-30-2008, 11:13 AM

If you're hoping to have your cart pages indexed, you might want to look at doing something like this:

HTML Code:

<head>
<meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1" />
<title>Product name or part number (65 characters max)</title>
<meta name="description" content="Tell us about your product here (no more than 160 characters)"/>
<meta name="keywords" content="4 to 8 keywords that would most likely be used to search for your product"/>
<meta http-equiv="imagetoolbar" content="no"/>
<meta name="MSSmartTagsPreventParsing" content="TRUE"/>
<link rel="stylesheet" type="text/css" href="stylesheetfilename.css"/>
</head>

Bear in mind that you want to use the terms and phrases users are most likely to enter when searching for your product.

Most shopping carts build these dynamically using assigned fields from a database. If that's the case with your cart, this should be pretty easily done. If you're hand coding the product pages, you're in for a little work.

Some of the information you're presently including is pretty redundant and serves no other purpose but to bloat your code unnecessarily.

For example:

HTML Code:

<head>
<title>Bottom Dollor Digital Cameras: Polariod 7.0 Megapixel Digital Cameras Model: a700</title>
<link href="http://peeknsave.com/css/site.css" rel="stylesheet" type="text/css" />
<meta http-equiv="content-type" content="text/html; charset=ISO-8859-1">
<meta name="Description" content="Super Low Priced Digital Cameras: Polariod Digital Cameras, Model: a700, Polariod 7.0 Megapixel Digital Cameras">
<meta name="Keywords" content="A700, Digital Camera Polaroid, Model: a700, Polaroid Digital Cameras, Polaroid Cameras, 7.0 MP Digital Camera, Digital Cameras, Polariod 7.0 Megapixel Digital Cameras">
<meta name="bot" content="All">
<meta name="robots" content="index, follow">
<meta name="revisit-after" content="7 days">

</head>

Would be better, easier to read and more focused toward the product were it to look like this:

HTML Code:

<head>
<meta http-equiv="content-type" content="text/html; charset=ISO-8859-1">
<title>Polaroid model a700 Digital Camera</title>
<meta name="Description" content="Polaroid a700 7.0 MP digital camera with 2" TFT LCD display and 4X zoom, now just $89.99 with free shipping.">
<meta name="Keywords" content="Polaroid A700, digital camera, 7.0 MP, megapixel, 4x zoom, silver ">
<link href="http://peeknsave.com/css/site.css" rel="stylesheet" type="text/css" />
</head>

The reason I say "better and more focused" is because few users are likely to search for "Bottom Dollor Digital Cameras:", so why have it taking up space and lowering your relevance by putting it in the document title?

As you may have noticed, you're best off to keep your titles shorter than 66 characters long (including spaces) since Google trims them after that anyway. The revised title is only 42 characters long.

Your revised description is only 108 characters long (including spaces). Each word bears relevance to terms your users are likely to use to find the product. Name, model number, specific characteristics, price and important options such as color.

"Polaroid a700 7.0 MP digital camera with 2" TFT LCD display and 4X zoom, now just $89.99 with free shipping."

In the end, your modified result might look something like this:

Quote:

Polaroid model a700 Digital Camera
Polaroid a700 7.0 MP digital camera with 2" TFT LCD display and 4X zoom, now just $89.99 with free shipping.
www.yourwebstorenamehere.com- 69k - Cached - Similar pages

Try not to repeat keywords in the meta keywords tag as it serves no purpose and may actually hurt more than help. Plural words may be better than singular words, so the word "cameras", covers "camera" as well.

Watch the spelling! I noticed you misspelled "Polaroid" several times. It might not hurt to do it once if users are quite likely to misspell it themselves, but as a rule, make sure you're not messing up product or brand names.

No need to tell bots to spider the page, that's what they're going to do anyway. You're unlikely to get spidered more than once a week, so the "revisit" attribute is redundant.

Decide for yourself whether or not you want the pages cached. If you change prices and products frequently, it might be better not to have them cached by the SE's.

To help ensure that they get spidered, be sure to have all your products listed in your sitemap.xml file as well.

Anyway, that's what I'd do...

mpb2000 · #3 (**permalink**) 04-30-2008, 12:40 PM

I want to thank you for your time. It is very helpfull. It is nice to have people like you help out us beginners. I have spent 1,000s of dollors the last couple years. People promusing thy could do this and that. I know one thing thy all could take my money with no good resalts. The last 6 months I started this e-store with no web expereance and did more then thy did. I have some of my product coming up on the first and secound pages in google and yahoo just under the model #. But not a whole lot of people know or use it in the search.

Dubbya · #4 (**permalink**) 04-30-2008, 05:58 PM

Glad to be of help!

While it's nice to be able to pay for results, with a little initiative, most of us little guys see the best ROI in doing this stuff ourselves.

Like anything else, it's a learning experience. The difference here is that you're learning from your own mistakes instead of paying someone else to learn from theirs.

Good Luck.

mpb2000 · #5 (**permalink**) 05-01-2008, 05:09 AM

Say Duddya I have something to ask you about the feedback you gave me yesterday. I went through my polaroid digital cameras to change the content to what you said you would do. After I changed them I was searching in google to see where or if my product was listed. That way I can see what changes happen good or bad. Checking in google my polaroid cameras I got to the one you talked about in the thread. Polaroid a700 digital camera. It blow my mind in the search Polaroid a700 there it was on the 2 page "Between Head Tags - Webproworld" under www.webproworld.com Already. Then searched Model: a700 there it was again on page 1 under www.webprowold.com my site PeeknSave was on page 9. Then seached Polaroid a700 7.0 magapixal digital camera there it was again page 1 under www.webproworld.com less then 12 hours. If you could tell me what might of happened or how it got listed, You made it look so easy Thanks for you time

Dubbya · #6 (**permalink**) 05-01-2008, 02:02 PM

It IS easy!!

Your signature link is outranking your product page because you don't have enough inbound links, this forum gets more traffic and is better established. You'll want to be careful with using your signature for now.

Besides, you searched for the precise term,exactly as specified in the thread. It's all about relevance, authority, popularity, traffic and page rank.

It'll get better over time as you acquire more IBL's.

Good Luck.

mpb2000 · #7 (**permalink**) 05-01-2008, 02:30 PM

Thanks for getting back. What do you mean by want to be careful with using my signature for now

Dubbya · #8 (**permalink**) 05-01-2008, 03:46 PM

Someone else encountered precisely the same issue you seem to have.

Here's a link to the thread:
HELP! I need to remove a previous thread that is showing up in the SERPs Page 1

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