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Hi my name is Pam
My question is My site has been up and running for 5 months. It is well advertised by this I mean PPC over 2000 banner ad's,500 orgainic one way links, super pages.com, on my car, in my local news paper, e-mails/with coupon,share a sale,and nice offers. All this and yet this site is still not converting into sales. Even over Christmas. I get quailty targeted traffic. I'm hacker safe. I get five star reveiws. However 1 sale and my mother does not count. Can anyone see or explain a reason as to why? Your help would be greatly be appreciated. Cameras,Gift,Hidden spy cameras,Digital Cameras,Camera Pam |
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The first thing I did when I came to your site was click on Digital Cameras copied the title of the first item number PVGS19 and pasted it in Google. I found Amazon on the first page Amazon.com: Used and New: Panasonic PV-GS19 MiniDV Camcorder w/24x Optical Zoom
As you can see on your site the price is 287.95 and the same camera is $223 and it is new. One of the hardest things online is being competitive with large companies like the Amazons. I also think the site could use a face lift to give it a more professional look. |
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My first impression of the site is the same I get when I go to either a low quality link building site or a spam site.
My Homepage Thoughts:
On your PPC campaigns are you sending people to the homepage or the specific product page of what they are searching for? |
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Ultimately, your's is a design/usability issue.
You'd be doing yourself a favor if you picked up Steve Krug's book "Don't Make Me Think vol. 2". Advanced Common Sense Home It's a bargain at twice the price and a book every ecommerce store owner should read. Get it, read it, then move on to fixing your site. If you want to fix this quickly, hire a professional web designer. Preferably one with Yahoo! Stores design experience. If you've blown the budget on all the back end services and/or you feel you want to tackle a redesign yourself, start by checking out your competitors. If you want an inexpensive fix, find a site template and implement that. It'll be better than what you currently have available. In the meanwhile, I'll provide a few items you might want to work on. Shotgun site evaluation (in no particular order): For one thing, you're running an ecommerce site and this is your home page. IF AT ALL POSSIBLE, PROVIDE FEW, IF ANY, EXTERNAL LINKS FROM YOUR HOME PAGE. Clean up your left column. Get rid of anything and everything that does not need to be there, anything unrelated to your site or that might serve as a distraction by simply adding clutter. You'd be much better off to create a "Links" or "Resources" page and put the external links there. In addition, you're giving away most of your page rank. You've provided scads of opportunities for your prospective clients to leave the site when you should be focused on how to funnel them through your shopping process. The site is very plain, bland in fact. The overall design is lacking because you've relied too heavily on text, which might help get traffic to the site initially, but does nothing to keep users interested. The page area that's "above the fold" contains little, if any information that's beneficial to a casual shopper browsing at a screen resolution of 1024x768. When a user hits your home page, they see little more that "GIANT SCREAMING TEXT". Post your telephone number (toll-free if possible) and your business address at the top of the page. Build your corporate image and lose the "business in the basement" image you're currently projecting. Your page needs breadcrumb navigation. Quote:
Get rid of the repetitive "Customer Testimonials". If you feel you must have them, restrict them to just one or two per page, using just a title with a "Read More..." link and allow your users can access them on a separate page. .02
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. Printer ink & toner cartridges in Canada | Integrated Web Payroll, Online HRMS Tools with Employee Time & Attendance Last edited by Dubbya; 01-15-2008 at 02:04 PM. |
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Thanks so much for every thing I changed most of the things you guys sugested but i do not have controll over all the things.
However I want to tell you that I got a sale yesterday for $4,055.95 see how great you guys are thanks again Any more sugestions?? Pam Last edited by camerasngifts; 01-16-2008 at 05:08 PM. |
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That's awesome! Glad we could help
P.S. You may look into related products, people who bought this also purchased this item or here are some accessories you will need for this item. Amazon does a really good job of up selling and cross-referencing Amazon.com: Panasonic PV-GS19 MiniDV Camcorder w/24x Optical Zoom: Electronics |
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You, too, Dubbya ...
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M.-J. Taylor SEO Web Design by Cyber Key Search Smart DesignŽ SEO Copywriter & Traveling Vacation Gypsy |
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Just a thought... just throwing it out there, but if orders of this size are quite out of the ordinary, I'd take steps to ensure you have not been scammed and do it BEFORE you ship anything. You'll lose your shirt if you're not careful. I've been getting a ton of fraudulent purchase attempts over the last two weeks. Mostly large purchases of $2000.00-$4000.00. Nothing adds up and the details are always a little sketchy. Calling the card's issuing bank usually proves me right. If you're not sure this feels right, it's probably not.
.02
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. Printer ink & toner cartridges in Canada | Integrated Web Payroll, Online HRMS Tools with Employee Time & Attendance Last edited by Dubbya; 01-16-2008 at 06:48 PM. |
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Thanks every one for the advise
I called the contact person and the credit card company and it is for real. Thanks again sorry no commision checks yet I'm still in the red. At least now I know its not my shopping cart set up wrong. I did change the colors and the font sizes. plus added text content. If I have over done the text please let me know. any other sugestion are greatfully accepted. Pam |
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While these things seem legit, it may simply be that the actual card holder is not aware that their information has been compromised. Everything will check out until the card holder gets their monthly statement. If there's a problem, they'll call the bank and they'll pull their cash back so fast it'll make your head spin. Merchant Account providers place the onus on the merchant to make certain that the payment is legitimate. This is important: If the value of the transaction is greater than your estimated average transaction amount, or if you're processing more monthly transactions than you are rated for by your merchant account provider and you do get scammed, they can cancel your merchant account, freeze your accounts and hold you responsible to repay the cash. Your merchant account provider may also decide to hang on to the money until the chargeback period has passed in order to protect themselves. This is dangerous as well because you can't access the funds that will help keep your business running. A word to the wise: Don't spend the money until you're past the cutoff date for chargebacks through your Merchant account provider. This can take a few weeks to as long as six months!!! Even if this purchase is legit, make certain that you've looked into your merchant account provider's policies so you know where you stand. Please don't assume that because the front end bank staff don't see any problems and the transaction gets processed that everything is hunky-dory. Make sure you've covered your @ssets. |
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All the bank verifies is that the card is good. That's all. Protect yourself. Losing a potential sale is far better than money out of your pocket. Dave |
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Thanks guys I did not Know that just because it looks real now that it could still be a fake i won't spend any thing untill i do know for real. and thanks again for the tips.
question do you think the text on home page is too much? or any other sugestions? I have been adding products and pages like the one of the sugestion said Plus submitting to free directories I have another problem i'm worried about though ten days ago I checked my link popularty at submitexpress. and they said i had 798 links five days ago i check it again cause i'm tring to build at least 15 a day it said i had 2,694 today it says i have over 5,000 I have NEVER PURCHASED LINKS why so many and why so fast this worries me cause i do not want any search engines to assume the wrong thing should i even be worried? the last link building i did was place ad's at pressmaina and submitted to dmoz plus i bolgged at c-net in the digital camera section answered some viewers questions about the quailty and functionallty of using Kodak Easy Share cameras. |
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Since each search engine is not picking up separate and distinct links, what you're seeing is not an accurate count. Each SE is counting many of the same links and their subtotals are being added together to get the total.
Don't get me wrong, you're doing well, it's merely an inaccurate way of presenting the totals in order to cause some excitement. If your IBL's (Inbound Links) all stem from related sites or you've stumbled into a few reputable webrings, it's not too likely to hurt in the long run. You may see some drops in rankings initially though they're likely to bounce back to the same levels or higher after the new links are evaluated. |
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I TRY REALLY HARD TO ONLY SUMIT TO DIRECTORIES WITH A PAGE RANK OF 4 OR BETTER
I DO THAT AT One Way SEO Links 275 FREE ONE WAY LINKS POINTING TO YOUR SITES. FREE FOR A FEE YOU CAN SUBMIT TO SITES WITH 5 TO 9 PAGE RANK DIRECTORIES I HOPE THIS IS HELPFUL TIP FOR YOU SINCE YOU HAVE HELPED ME SO MUCH. THANKS PAM |
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Hi Everyone
OK so i revamped my site added product categories changed colors. added featured products on home page. wanted to know what you think i should do next and how you like the site now or not. Even got six products to show above the fold on category pages. added relevant content too. Cameras,Gift,Hidden spy cameras,Digital Cameras,Camera Pam |
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Pam,
I am going through the process of helping my friend find a camera and one thing that I noticed that is missing from you site is the specifications of each camera. That is huge for my friend because he has some pretty specific needs. You may look at giving the specifications for each camera and I also like to see the back side view if you have that angle. Other than those items I thing you have made some pretty significant improvements. I hope things are and continue to go well. |
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Hi Thanks for the info
I will add all spec's asap as for the pic's as of now in the yahoo editor i'm allowed one image. I will have to do a major up grade for the spin image. for that i need conversions. sorry when i get my taxes back i can allocate funds in the budget for this. Pam |
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Since we're on the subject of not converting customers I was wondering if you could give me a few tips for my website Skateboard Shoes, Skateboard Shop and Surf Shop your source for skate and surf at Asylum Board Shop . We are getting around 400 uniques a day and probably 3 sales a week.
If anyone has any clue why this is happening could you please tell me ? We sank ALOT of money into this site and we're pulling our hair out trying to keep the doors open long enough to make a profit. Thanks in advance! |
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Skateboard Shoes, Skateboard Shop and Surf Shop your source for skate and surf at Asylum Board Shop
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If you want a review, start a new thread. You'll just get buried in here. |
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So did The revamp impress anyone? be completly honest i can take it.
I still have only have the one sale although it was a good one I need a better method than what is currently happening any more ideas? Pam |
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If its true that you are indeed getting 400 unique visitors per day, your conversion rate is terrible. On the system that I am using, the stats section seems to bloat the number of visitors per day. Internally there is an 'ROI' feature which permits me to see actual clicks and to determine a conversion rate. You should be converting, AT A MINIMUM, 1% of your trafffic, if the item is sized perhaps a little bit less, and you're hoping for more of course! |
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OK Back to my lack of conversion rate.
The new look does seem to be causing a stir in more page views and the potental customers are staying longer. However still have a lack of conversions. any ideas?? I have done just about all the sugestions some the yahoo editor will not allow without upgrade. I can't upgrade without conversions. Thanks Pam |
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Try lower your prices a bit, Have a 1800 number on the top. Hackersafe logos help convert sales, but from studies from many merchants I have talked to, it is just a waste of money , unless your doing some serious volume(1/2million + a year)
Kall8 has 1800 numbers for 2 bucks a month and 7 cents a min. Good to try them out to see if you get calls since if you don't get any calls it only costed you 2 dollars that month. I am sure you alot a month for that hackersafe logo. if you want, pm me, i can show you some more tricks on getting sales. |
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Thanks for the advise
I would love to take you up on those other tips or tricks on getting new sales e-mail me at camerasngifts@yahoo.com The hacker safe logo is reasonably priced at $45 a month as it gives me and my potential customers the security needed and feeling of safety. Please feel free to contact me Pam P.S. i love fishing it is one of my greatest pleasures it has taught me patience and helps me to relax. ( mainly Trout sometimes Cat but nothing beats deep sea) |
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Pricing can be an issue of course, but it should be the last resort to increase sales. Generally people are willing to pay what you ask and will even pay a bit more if it's worth it. All you have to do is make it worth it for them.
How do you do that? Many great points made already in previous posts, but I'll give you some points as well. So if some points are already mentioned before, that's because I didn't read every word that was written.. Design - You need a professional design. That's not as expensive as it may seem. Just make sure you work with somebody that really knows SEO as well. Information - There isn't much information in the site. It's basically an online catalog with pictures and product titles. Sometimes there is some product info though but you make it pretty much impossible to read, which brings me to the next point. Lay-out - There is a reason why HTML code makes it possible to create paragraphs, bullet points, etc. It's because people like that. It makes it a lot easier to read everything or scan the text to read the information they want to know. This page for example: DIGITAL CAMERAS has a lot of content that's not pleasant to read, and thus nobody will read it. Give that text some lay-out so it is pleasant to read. enlarged pictures - When clicking on a picture, the bigger picture is shown in the page all on its own, and even going to another site. A simple javascript popup window will make it all look a lot nicer and more professional. Mistakes - There are mistakes in the site. What, for example means: hufcizk0rl9. ? It's an option for the product in this page: 468.95 Unrelated banner ads - You´re using free advertising networks. Not good, looks very unprofessional and you end up with completely unrelated ads in your site. Well,... the list is bigger,. One thing that always works very well for me is to pretend my own site does not exist and I want to buy one of my own products. So I search (in Google usually) and start the searching process. I generally end up comparing sites and eventually choose one to buy from. While I do this, I try to be an observer of my own actions and behaviour + I have the advantage I can read my own mind so I know why I made the choices that I did and why I liked one site more than another. Then the hard part comes. Being honest when you compare the site you would buy from to your own website. Give it a try,.. you may come to some lousy conclusions, but at least you will know what you´re doing wrong and what you have to do next to make those wrongs go away.
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FREE SEO ! Really? YES! All you have to do is implement it! Follow me on Twitter PeterIMC |
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I also have a Kall8 number and it's so cheap there's no reason not to have it. I have it send to a voicemail and i just return the calls. It emails me evertime i recieve a call to that number. Very easy and people like that they have somewhere to call.
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Pam, Can you tell which changes you applied? It's always good for everybody to see what you did and analize why it worked. I'm always looking for one more case to draw experience from.
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FREE SEO ! Really? YES! All you have to do is implement it! Follow me on Twitter PeterIMC |
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Basically what you have to do is,.. pay a lot of attention to what you´re feeling. When an oppinion arises that takes more than a second to appear, you can be sure that your brain is trying to be creative in coming up with an excuse. Ignore any opinion that takes more than a second to come up in your brain. It's a bit of a multitasking thing, looking at websites while at the same time paying attention to what's going on in your head. Difficult, but after a couple of tries you'll be able to do it.
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FREE SEO ! Really? YES! All you have to do is implement it! Follow me on Twitter PeterIMC |
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I changed colors,added 100 more products,changed key words several times plus content testing, for SERPS But what I found as the two bigest changes I did was product descriptions were really lacking so I checked each one over and over. Changed for more details and 0 errors. The next bigest thing was linking. Now I have loads of quaitly directory links. According to sitereportcard.com Still working on links and inclusion in the others. Thanks for asking Pam Search Engine Checks (click on a number to view results) GoogleHotBotAllTheWebAltaVistaLycosMSNAOLSearch Engine Inclusion80335204008Link Popularity1,6200273367001,620 |
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Good job!
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FREE SEO ! Really? YES! All you have to do is implement it! Follow me on Twitter PeterIMC |
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One other thing one of the best price comparison site for electronics doesn't have you in it. PriceWatch.com I and many other it'ers go there all the time. mMay I suggest you see what is involved in getting there. Note one thing you will become very aware of your pricing being there. Also Froogle which now called Google's Product Search is still free to submit to. Well worth the incremental additional sales.
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I never thought to do this Peter that is pure GOLD! |
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I all ready have submitted to google shopping and I'm showing shopping results on several frist pages for about 12 of my products. I'm still working at getting several more to show. As far as Price watch they have some rules my store does not comply with yet. Like your site has to accept phone orders 24 hours a day. since i'm a home business right now thats not feeasable YET And your right it is pure gold. Thanks Pam Last edited by camerasngifts; 08-22-2008 at 06:35 PM. Reason: mispelled words and adding another comment |
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