how to market my ebusiness

[jamie-uir]

i'm doing a school project on ebusiness now. and im interested to know whether how should one manages an ebusiness in order to make it a successful one, in terms of advertising and stuffs. and im also keen to know whether which product should i go into when im intending to set up my own ebusiness, in order to cater my products to people of all kinds?

[Dubbya]

If you're hoping for a great mark in class, you might as well go for the gold and attack this as though you were doing it for real. You'll learn a ton!

At the base level, an e-business is the same as any other business. Start with a complete business plan.

Work through the entire thing and you'll be miles ahead in determining, location, budgets, product lines, suppliers, pricing, procurement, logistics, stock requirements, staffing, target markets and most importantly, in defining your customer.

You need to know how much you can spend and whom you're trying to target.

The "if you build it, they will come" way of thinking simply does not work. You'll need to build awareness in your local area through newspaper, radio and possibly TV ads.

Starting small affords you the luxury of tweaking, changing and adapting as the need arises and without blowing the budget. Build a customer base and expand your advertising as the need arises.

Overnight success usually lasts overnight. Develop a complete business plan and you'll be prepared for just about anything, including success.

Search for free interactive business planners online. Small business help sites and organizations are all over the place and there's likely a small business office right in your area. They'll have tons of resources and helpful advice to get you on your way.

Good Luck.