Help me with my new wholesale site domain name

[bathgems]

I am going to launch a site separate from my retail site in order to give my wholesale customers information on our products.

I was going to use our company name, The Missing Link or the initials but instead I registered:

vSinks.com
zSink.com

Which do you like better and why?

Thanks,

Steve

[dharrison]

Hi Steve

I am not all that familiar with your particular niche but it seems to make more sense to use vsinks.com as it seems more related than zsinks.

Was bathroom-vanities.com or vessel-sinks.com already taken (even without the dash)?

HTH

[bathgems]

I was going with the theory of shorter being better. I picked this theory up from my new interest in Sedo and domain speculation. Do you think this is wrong?

Steve

[dharrison]

For the sake of a few extra characters, I think relevancy might suit you better.

I've never heard of shorter being better. I'd say vessel-sinks.com is more memorable than something like bathroom-vanity-units-vessel-sinks.com (even worse if its a link to a catalogue page).

Also if shorter was better, wouldn't most of this community and all the other online companies all be investing in short names?

Short is OK but within reason.

HTH

[bathgems]

You may be right, I have never personally adopted the idea that domain trading is highly viable. But if you believe the hype, shorter domains, even if non-sensical, are the ones being bought and sold for $100,000.

For this project, I am printing a catalog that will be sent out to contractors and contractor supply houses. In addition, much of the business will be generated by sales reps calling on stores. So I imagine most of the traffic to the website will be type-in rather than PPC or organic. This was another reason I though a short type-in name would be better.

I am imagining the site to be an intranet type resource for the dealers. Does this type-in type traffic change your view at all about having a longer, keyword rich, domain with hyphens?

Steve

[dharrison]

I do stick by relevancy but memorable is probably better in your case then. Tho would type-in work if the recipient was not at their desk? What would be more memorable if say the recipient had to then approach the decision maker and left the brochure behind (which is done a lot IMPE).

I am imagining the site to be an intranet type resource for the dealers. Does this type-in type traffic change your view at all about having a longer, keyword rich, domain with hyphens?

On reading back what I said, it does seem like I have a thing about hyphens. Sorry about that. I was mainly using them as an example. vesselssinks.com may be just as effective as vessel-sinks but I have found keywords in URLs beneficial when creating a site. If not in the domain then in the page name. for example you could have www.vsinks.com/vessel-sinks and so on.

HTH