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Reload this Page Building the Pitch in "About Us"
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eCommerce Discussion Forum Ask questions about web hosting, merchant services and ecommerce issues. Topics include shopping carts, security, payment strategies, storefront partnerships, etc.

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Old 07-25-2006, 10:35 AM
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Default Building the Pitch in "About Us"
Hi Folks,

I've been tasked with enhancing the content of the About Us section of our site. Has anyone been tracking site usage with respect to visits to the About Us page? Any indication of your success factors? Are there any suggested info items that must appear there?

Thanks in advance.

Christopher
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Old 07-27-2006, 04:11 AM
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Hello Christopher,

I think article "Personable 'About Us' Page Lifts Ecommerce Conversions 30%" will be helpful for you.
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Old 07-27-2006, 05:15 AM
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We added a virtual tour using http://Yourwebtutor.com
The tour allowed us to direct our message to our clients and address the content we wanted them to focus on.

I am impressed with the results and would recommend the company.
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EmerchantsGroup formed by merchants for the benefit of merchants - join our collective TODAY and save.
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Old 07-27-2006, 10:17 AM
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Thanks, Gentlemen. The links were very helpful.

Christopher
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Old 07-30-2006, 10:20 PM
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great stuff in the first response, thanks.
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