http://www.handicraftgreetings.com/
I'm going to guess that's the site based on the WWW icon above.
If it is, then your biggest problem is that of spelling and grammar. You make numerous typographical and spelling errors, and forgive me for saying something potentially offensive but it's apparent that English isn't your mother tongue. You really should hire someone to help you with your copy.
Other things that could be improved upon:
- Your colour scheme. It's too plain and really doesn't look like it sells handicrafts. It should look like an arts and crafts shop.
- I couldn't pick "Canada" out of the order form:
http://www.handicraftgreetings.com/temp/order.html
- The whole order process is confusing.
In other words, your problem is that you've tried to design on the cheap and you clearly haven't done a proper job of it. You're not going to find a technology that will help you sell what you want; your problem is that of marketing and customer understanding.