Lots visitors but LOW sales

[COWDENPARK]

I have had my affiliate site for a while, initially it brought in a sale per 50 clicks via google adwords...then it went thru SEO and then into sandbox for a year. Now out of sandbox and I get 2000 visitors in a month with ONLY 3 sales!
It is a seasonal business which peaks from May to Oct (Travel/Tourism)..even Xmas was better than current!
The website content has NOT changed from day one!
WHAT IS HAPPENING?
Can anyone tell me plz!

[brian.mark]

Sounds like the new traffic you're getting isn't quality / qualified traffic. More traffic doesn't mean it is more people wanting what you offer.

I remember the good old days, when every website under the sun stuffed sex related keywords into their meta tags just to ge more eyes to their website. I'm sure it didn't do anything for sales, but rather just gave a whole lot of people higher bandwidth usage bills.

You'll need to examine your logs to see what phrases people are searching on to get to your site, then make adjustments to talk to that audience - unless it's the wrong audience all together.

Brian.

[maha]

Originally Posted by COWDENPARK

I have had my affiliate site for a while, initially it brought in a sale per 50 clicks via google adwords...then it went thru SEO and then into sandbox for a year. Now out of sandbox and I get 2000 visitors in a month with ONLY 3 sales!
It is a seasonal business which peaks from May to Oct (Travel/Tourism)..even Xmas was better than current!
The website content has NOT changed from day one!
WHAT IS HAPPENING?
Can anyone tell me plz!

Are you getting 2000 hits or 2000 unique visitors? There is a big difference.