Value of Hourly Statistics

mountainbuilder · #1 (**permalink**) 12-08-2004, 01:40 AM

What could possibly be the value of hourly statistics for a site like mine? We have a shoe sales website that only ships here in the United States, with no international shipping. Common sense tells us that most people are on our site during the daytime, and only some at night time. Why would I need to know hourly statistics...do you guys know of any value that would add to our business model? Do I need to pay attention to such obvious trends or pay money to get detailed stats on such trends?

Brooks

Corey Bryant · #2 (**permalink**) 12-09-2004, 08:43 AM

One of our clients does the same thing. Hourly statistics might help you if you offer a toll free number for support / problems.

For example - do a lot of people come to your site & leave? Do you get phone calls about your items? Buying shoes online can be difficult for a lot of people because most times, people try on shoes before buying them. Plus does your cart show different angles of the product?

Hourly stats might help you see what "type" of visitors you are also getting if you compare them with the orders as well

steve0 · #3 (**permalink**) 12-09-2004, 03:26 PM

You can also use the hourly stats for tailoring PPC advertising campaigns if you are using any..

e.g. If you know most people 'normally' come between 9am and 5pm, you might want to do something to bump the 7pm - 11pm traffic by using a top bid amount on say, Adwords starting at 7pm, and disabling it at 11pm..

So your ad dollars are only working when you want them to, you're in the top slot, but not all the time, and you know your traffic would most likely be different than your 'typical' customer from the day time. (less cannibalization of your ROI)