iEntry 10th Anniversary Forum Rules Search
WebProWorld
Register FAQ Calendar Mark Forums Read
eCommerce Discussion Forum Ask questions about web hosting, merchant services and ecommerce issues. Topics include shopping carts, security, payment strategies, storefront partnerships, etc.

Share Thread: & Tags

Share Thread:

Reply
 
LinkBack Thread Tools Display Modes
  #1 (permalink)  
Old 10-26-2004, 01:11 AM
WebProWorld Pro
 
Join Date: May 2004
Location: Anjo, Japan
Posts: 109
stephenmunday RepRank 0
Default 100% Money Back Guarantee for Downloads?

Hi Everyone.

It is my understanding that having a 100% Money Back Guarantee is vital in building customer confidence and increasing sales.

The website I am working on right now will allow users to purchase and download an image of their name in Japanese kanji characters. They will then be able to use it to get a tattoo, or to put on a product at Cafepress or whatever.

My question is, should I offer an unconditional money back guarantee for this kind of product? My obvious concern is that people will download the data, save it, and then cancel the payment but keep the image itself.

Do you think the benefits of an unconditional guarantee will outweigh the risks of being defrauded like this?
__________________
Have a Japan or Tattoo-related website? Join my affilate program and make up to 50% per sale! I use and recommend IDevAffliate.
Reply With Quote
  #2 (permalink)  
Old 10-27-2004, 01:48 AM
WebProWorld MVP
WebProWorld MVP
 
Join Date: Jul 2004
Location: Omaha
Posts: 2,714
brian.mark RepRank 3brian.mark RepRank 3
Default Trust / honesty

You'll probably have a few people take advantage of you if you offer that type of guarantee, but most customers online are fairly honest. Obviously, every online business has to deal with some amount of fraud, but I know that if my name ended up looking like one of those balloons from a circus clown, I'd want my money back. But, for the most part, your increased sales should offset the number of people wanting their money back.

Is it something that you could generate a preview (small, with a watermark) before they buy and then give them a full-resolution image once they pay? That's all I'd need to see... gimme a thumbnail and all of my concerns are answered, so long as that thumbnail is really my name and not just a generic one.

Just my $.02
__________________
ToolBarn.com, an Internet Retailer Top 500 and Inc. 500 Company | Tool Parts | Pet Supplies
Reply With Quote
  #3 (permalink)  
Old 10-27-2004, 03:54 AM
WebProWorld 1,000+ Club
 
Join Date: Sep 2003
Location: Texas
Posts: 1,156
flood6 RepRank 0
Default Re: Trust / honesty

Quote:
Originally Posted by brian.mark
Is it something that you could generate a preview (small, with a watermark) before they buy and then give them a full-resolution image once they pay? That's all I'd need to see... gimme a thumbnail and all of my concerns are answered, so long as that thumbnail is really my name and not just a generic one.
I had the same thought. Generate a small thumbnail with a watermark and let them see it before they buy.
Reply With Quote
  #4 (permalink)  
Old 10-27-2004, 04:57 AM
WebProWorld Pro
 
Join Date: May 2004
Location: Anjo, Japan
Posts: 109
stephenmunday RepRank 0
Default

Thanks for the replies.

I was going to give them a generic large image and then have a text explanation of the meaning and pronunciation, but the fact that you guys are giving me the same message about having thumbnails of the actual image makes me think I should do that instead.
__________________
Have a Japan or Tattoo-related website? Join my affilate program and make up to 50% per sale! I use and recommend IDevAffliate.
Reply With Quote
Reply

  WebProWorld > eCommerce > eCommerce Discussion Forum

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On



All times are GMT -4. The time now is 06:23 AM.



Search Engine Optimization by vBSEO 3.3.0