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Domains Buy/Sell Got a domain to sell? Looking for something in particular? This is the forum to let us know about it. There is a subforum here for the discussion of various domain related topics and issues.

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Old 07-26-2007, 04:51 PM
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Default waddya think?

I have an active web site with a great domain name and I am wondering if it's time (after 11 years) to consider selling it - the domain name is truckjobs.com and, as I said I'm just "wondering" any thoughts on value out there ? Lemmeno, George
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Old 07-26-2007, 05:05 PM
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Default Re: waddya think?

It varies.

Do you make any money with it, for example?

Danielle
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Old 07-26-2007, 07:08 PM
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Default Re: waddya think?

OH Yea! we make money - not a lot maybe 30 -40K per year. - Check the site AFTER Aug. 1st - since we changed our technical "back end" providers. and added some new profitable additions.
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Old 08-28-2007, 10:30 AM
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Default Re: waddya think?

Ok. Interesting. My questions are:

Do you want to sell it?
If yes, then:
Why do you want to sell it? Because you're tired of running it? Because you want to invest the money elsewhere? You're ready to retire? There are many reasons for selling, but make sure you have a reason.

Assuming you want to sell, you have to pin down a few things for me (I am not asking you to disclose all this publically, but a buyer will want to know this).

How much traffic does it get weekly, monthly, annually? Can you provide potential buyers with stats showing these trends?

How does it make money? Just through Adsense, or are there multiple streams of revenue?

How has revenue trended in the last 12 months, month over month? Last 11 years, year over year? Where do you project revenues heading next year? Why?

How much do you spend annually on advertising, and via what methods? How much of your traffic comes via online ads and how much is type-in, returning clients/customers and via search engines?

What is your asking price? This, along with your revenues/expenses/profit will help the buyer determine whether it is a wise investment.

What multiple of earnings are you trying to achieve via a sale?

Have you identified potential buyers? Are they in the trucking industry? The classified ad industry? Web entreprenuers?

There are lots of questions to be answered.

If you are really turning a $30 K a year profit on this site, it will be of interest to others. You just have to identify your market, have your numbers ready to share, know your goals, etc.

If you're serious, you should probably hire someone to sell it for you. They'll take a commission. But you should expect to sell this for more than $100,000 I think, so it makes sense to have an experienced broker to work for you.
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Old 08-28-2007, 06:31 PM
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Default Re: waddya think?

If you are earning 30k to 40k per year you can easily get $300,000.00 for the site.

You should be able to sell for $500,000.00++ through professional channels.

Typically the formula is 10 to 24 times earnings,
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Old 08-31-2007, 03:30 PM
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Default Re: waddya think?

10-24 times earnings?

Think about it: would you be willing to wait 10-24 years to start making a profit on an investment?

I would have to say that an average rule of thumb for a business sale is twice its annual adjusted net income. It varies by industry ... restaurants and retail stores are on the lower end ... some manufacturing businesses with potential for distribution growth are higher ...

There are other ways to assess the value of a business ... such as the market approach ... would would it cost to build that business today?

Cheers, MJ
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