Long Domain Names Help Search Ranking

[resource-expert]

How far does long domain names help in search engine ranking?
Here's something I found if you search for internet marketing on google... here are the results

Rank 1: http://www.clickz.com/
Page Rank: 9
Backlinks: 128,000 linking to http://www.clickz.com

Rank 2: http://www.marketingtips.com/
Page Rank: 7
Backlinks: about 479 linking to http://www.marketingtips.com

Now that's quite a big difference. Now here's the deal: www.marketingtips.com owns internetmarketing.com which forwards to www.marketingtips.com. Which means that the keywords in the domain & also the domains which forward to you have an effect on the ranking of your page.

If this is true then buying keyword rich domains & using them or having them forward to your main site will be a definite advantage.

Comments?