Research into Data Quality

[0313223]

Hi,

I am currently conducting a research project for a Masters programme, looking at how data quality issues affect large (2 million+ rows) marketing databases and CRM systems and investigating how data quality can be improved by automated solutions.

As practitioners in the field, I was hoping maybe one or two of you might be able to spare some of your time to discuss some of the issues or fill in a short questionnaire?

This work will produce actionable recommendations about how to effectively deploy automated processing solutions, particularly in data loading and data cleaning. The research in this area is currently very sparse and therefore you would be contributing a great deal to the body of knowledge in this area. I am happy to cite anyone who contributes as a primary source if they wish (or also keep any respondent anonymous if they wish), so you would be fully credited if this makes it to publication in a journal.

Please could you contact me at mailto:0313223 AT chester DOT ac DOT uk, pm me or reply on here if you are interested in contributing?

Thanks a lot.

Dave