Enriching your web contents

[chatterfox]

Just wanted to share an interesting read on Sharon Housley's ten site content tips:

1.Display your top 10 favorite sites that are pretty much related to your business. These top 10 should bear the following characteristics:

-credible
-popular – high PR sites
-high traffic sites

The above data will help you gain your customers’ trust.

2.Be able to provide your customers comparisons of your products/services with others products and services. This will be of great help to your customers’ buying decisions.

3.Update your customers about news, reports, surveys, warnings, etc. conducted by government agencies or authorities related to your industry.

4.Create a buyer’s guide. You could also add product reviews, ratings, comparisons in your buyer’s guide.

5.Create a tutorial to educate your customers about the usefulness of your product or service.

6.Although many businessmen already know the marketing/sales terms, be able to provide a glossary for your customers. Not all customers are familiar with these kinds of terms.

7.It is also nice to post your company’s history in your site. There are customers who would like to read extra information about the company before they engage any further business with them.

8.Freebies are always good. Therefore, provide free service/free trial to attract visitors to your site.

9.Be able to post any interviews or testimonials about your company and its products and services to add credibility on your site.

10.Make your site interactive. A site that has forums, live chat rooms, or feedback/comment forms make up not only of a large group of online buyers but a community who is loyal to your company.

[jawn_tech]

Definitely have mods/customer service reps ready for #10. Unhappy customers may post messages, and if censored can turn into very disgruntled customers. Next thing you know is you have sites and blogs popping up devoted to slamming the company.

Solution -- jump on the issues with unhappy customers that post their experience and redirect them to direct contact with customer service to resolve the issue quickly. Forums have a way of amplifying a squeaky wheel. Enlist someone with enough time to handle those issues in a pleasant way, and the public will feel more trusting.

I saw a company do exactly that with a message board they had that served multiple uses -- such as product announcements, and general tech support questions.