Web Site Content and How to Succeed with Article Marketing

[freetraff]

Web Site Content and How to Succeed with Article Marketing.

It is evident that whatever changes Google and other search engines make in future, still the game will be about quality web site content. Logically today we observe the increase of attention to web site content and everything that helps to score better with content over Internet has gained amazing demand.

No one was talking about article marketing a year ago, and now this keyword is searched by thousands. Articles give you publicity, better scoring with search engines, higher ranking. Articles are the peak of content game at the moment and here are the most crucial tips to win with article marketing on your web sites:

(i) Use search engine (SE) - friendly technologies.

Sitemap (Google + Yahoo).

Always use sitemaps on your sites. Create Google sitemap file, Yahoo sitemap file, submit them to relevant search engines - and you are sitting safe with all new content on your site getting indexed in days (5 days maximum). When others wait for Google sandbox for 2 months, you get your new content indexed within a week.

RSS feeds.

When you run article directory on your site, copy the content to RSS feeds. Then submit RSS feeds to MyYahoo and MyMSN. This increases indexing a lot. Plus this is extra way to make search engines see your real work on site.

RSS newsblocks.

As this technology is a nice content optimizer for search engines, they keep indexing good info inside the database of RSS news and give high relevancy content on your pages, helping you out with duplicate content crossroads.

(ii) Use anchoring to score on your keywords.

Anchored text is another content optimizing technology for search engines. It means that search engines can easily learn a lot from the keywords inside the anchored text to the link.

In practise it means if you wrote a promo article and submit it to article directories, make sure they allow to use anchored links in resource box to that article. After good submission you will have hundreds of sites pointing/voting for your site. Imagine if all these sites have a text link that says 'My Keyword' and the linking goes your www.Your-Keyword-Site-Name.com Search engines will index all these pages with anchored text and you will get up the list for this keyword. You will save hundreds on advertising budgets to one way linking.

(iii) Keywords in names.

Whatever type of content you have on the site, stick to your keywords in naming file names, text links, pages using your keywords.

Search engines will never stop in their fight for bigger scope for indexing. Who knows, maybe one of top search engines will announce shortly the deeper level of indexing. If you make sure to name the files on keyword-wise base, you will score, because filenaming has big potential in terms of content optimization technique for search engines.

(iv) Never stop growing relevant content.

When you got the bots of search engines dwelling on your site pages, make sure to update content on regular basis, quality content. Search engines loves gradual and quality growth - even 2 new articles per day are fine, if these articles fit and up to the point.

Combine the tips above with smart SEO and your competitors will stand in line to join you.

[Dcrux]

I like how relevant, quality content is number four on the list. And web mechanics are one, two and three.

And that's about how most people rank them, even on the content forum. That's like a book about writing with chapters on font selection, book construction, and submitting to publishers ....with a brief mention about writing somewhere in the last chapter.

Want to be a champion figure skater? Get a good costume, buy some skates ...then do some fancy skating and don't fall down.

[sandis.viksna]

Well no secret formula ..... ?!

Well, the listed methods above was for SEO, article marketing is all about gaining exposure along SEO effect.

This article should mention places where to get quality content, where to submit articles, how to submit them (keep in mind dupe filters), mention best tools and services;

;)

but good try, with time you will get good ad this mate, so no worries, heads up;)

[SemAdvance]

No one was talking about article marketing a year ago, and now this keyword is searched by thousands.

I would disagree wholeheartedly.....a few of us where...otherwise the rest wouldn't have jumped on the bandwagon..

[chrisJumbo]

In the first paragraph they mention the need for quality content and then go on to give some methods of increasing exposure. So I don't think they were downplaying it.

And regardless of whether it is a page on your site or an article that you write, it must be well written or no one will come.

I'm thankful that people share what they do. It is all helpful. Content will always be king for retaining your clients and rankings, though.

Tips and tricks are just that. Sooner or later the search engines figure out the new ones and those that used them exclusively drop off. If you are in it for the long haul, the bumps in the road won't hurt as much.

[TrafficProducer]

Article Marketing.

Heres' a few links i've put together:-

Press Release List & Article Publishing Physical Publishing

[tomfoolery]

Originally Posted by chrisJumbo

...And regardless of whether it is a page on your site or an article that you write, it must be well written or no one will come.

Kind of makes me wonder when (not if) Google/Yahoo will develop some sort of algo/metric that will identify/rate "well written" content (vs just content that has keywords), and then index it highly, etc. And THEN I wonder how long it will be before content creators find a way to crack it, and write content that appeals to Google's metrics. Hmmmmmmm. My brain hurts.

[weslinda]

While i can understand that people are really concerned about placement in search engines? Why aren't we more concerned with first and foremost creating a web site that is designed to satisfy the visitors of our site?

It's amazing how many people worry about optimizing their site, when they don't really have a site worth optimizing.

Build the quality, then optimize, not the other way around.

[espectations]

Here is just something that I do for article content.

I check my enquiries. People tend to ask the same questions over and over again. Maybe to lazy to read what is on the web site, who knows....

If a topic is raised repeatedly, it is the topic of the next article.

I write the article first and then do the optimization....reason - articles and content has to be written for people that will read it and not search engines.

Just my two pence.

[incrediblehelp]

Originally Posted by tomfoolery

Kind of makes me wonder when (not if) Google/Yahoo will develop some sort of algo/metric that will identify/rate "well written" content (vs just content that has keywords), and then index it highly, etc.

Wait this hasn't happened yet?

[wuxingrun]

Good article!

[freetraff]

I agree to some posts saying that I don't give beyond-the-next-day news - this is correct: many of the methods are known and used.

But they gave nice results. SEs love the sites and traffic from SEs is much better now.

Still, I agree - if site is just a directory of articles, you can have problems with Google and forget about their lucrative AdSense payments. My personal experience shows that if you give something unique on site (like free Forex trading system) and support this with nice, fresh, quality and seo-wise content - then your chances get much upper.

But, you must offer something good, something of value. Otherwise article marketing will not save you.