Anti-Commercialism fuel for Commercialism

globalhostinggroup · #1 (**permalink**) 12-06-2004, 10:51 AM

Anti-Commercialism fuel for Commercialism

We live in a commercial society and though people clam to be more anti brand then ever before we reach record sales of luxury items and designer cloths.
Anti-Commercialism has become the forefront of the was commercial companies further themselves leading the consumers to the registers with greater numbers.
What are your views on commercialism would you publicly admit to being against it but privately but that brand you like?

Kellare · #2 (**permalink**) 12-06-2004, 10:30 PM

lol I'm not voting, I never thought my brand of toothpaste was such a big issue ;)

jawn_tech · #3 (**permalink**) 12-07-2004, 02:30 AM

I think commercialism can be like dr. jeckyl and mr. hyde. Commercialism's downside is when it monopolizes a market, especially in the arts. I'm happy to see how technology has turned the tide a bit to allow more independant films and music be created and reach masses of people.

On the other hand, I'd never buy a generic car or fly in a generic plane. For those commodidities I have to trust the big companies who place great value in their reputation over those who have nothing to lose when something goes wrong.

Clicken · #4 (**permalink**) 12-07-2004, 02:35 AM

GHG,

!!!!!
___

You had me going there for a minute. I was really considering this. Then I realized this was a trick question.

Some commercials I like. Some are really rude. Some you can't even remember what they are selling. Maybe that's what keeps them 'Happening'-- You never get the same old thing. You don't see many 're-runs' of commercials, do you?... Not too many, they stay fresh and 'Hip' with the times and moods of the people.

Hey, this wasn't a trick question... was it?

globalhostinggroup · #5 (**permalink**) 12-07-2004, 09:56 AM

On the other hand, I'd never buy a generic car or fly in a generic plane. For those commodidities I have to trust the big companies who place great value in their reputation over those who have nothing to lose when something goes wrong.

In the past large fortune 500 companies have bean placed in a cost annalist biases and auto manufactures to name one have not recalled defects because the cost of total possible won law suites was lower then the cost of a recall. How about firestone a couple years back using sub standard tires on GM SUV’s. corporations do care about how you believe them to care but it is a numbers game to them. Kraft has bean known to grind up rodents into their PB and coke manipulates youth with school contracts. There is an endless list of how big corporations do not care about the little guy only the total sales. People have died dew to substandard products that the corporations where aware existed and ignored because it was not cost efficient fortunately now there is a law that makes CEO’s responsible legally for their decisions in this matter.

greeneagle · #6 (**permalink**) 12-07-2004, 09:58 AM

I think it was well stated in another thread... I really don't want to pay to visit every Site of value I visit, Do you?

Could you exercise your freedom to post here on WPW if they didn't realize revenue from advertising?

It's time to "buck up" and get real!

Who is really paying the salaries here anyway?

Ken

globalhostinggroup · #7 (**permalink**) 12-07-2004, 10:22 AM

Advertising to generate revenue from a online forum is more of a underdog thing because WPW is not some huge conglomerate like Microsoft so WPW does not sit at the commercialism standards.
I do not refer to the act of advertising I refer to the value of brands to our society buying Nike over Rebook or some no-name brand, or buying a Polo sweater.

For a small company to sustain itself or achieve good profit is anti-commercialism for a big corporation to continue on through brand loyalty is commercialism. Now if Microsoft secretly owned WPW then it would be commercialism.

As for WPW ads they do not bother me and I click on them for support to the numbers of click through to advertisers though I have never purchased anything I have clicked through to.

greeneagle · #8 (**permalink**) 12-07-2004, 10:29 AM

Where do we separate "Commercialism" and "Marketing" concepts? Don't both target "Growth" to some extent?

"Marketing is not the dubious art of separating the unwary consumer from his loose change. While it encompasses the arts of selling, merchandising, promotion, and advertising, marketing is these things and much more besides. Marketing is concerned with all the exhilarating big things and all the troublesome little things that must be done in every nook and cranny of the entire organization to achieve the corporate purpose of attracting and holding customers. This means that marketing is not just a business function. It is a consolidated view of the entire business process."

From; "The Marketing Mode" by Theodore Levitt, published 1969

I believe that 35 year old wisdom still pertains to many issues in our Industry including; Spammers, "Black Hat SEO" etc...

Ken

globalhostinggroup · #9 (**permalink**) 12-07-2004, 11:29 AM

Some good reference reads to commercialism.
http://www.newdream.org/kids/index.php
http://www.asu.edu/educ/epsl/ceru.htm
http://www.pta.org/ptawashington/issues/commercial.asp
http://www.entrepreneur.com/Magazine...----3-,00.html

greeneagle · #10 (**permalink**) 12-07-2004, 11:42 AM

Good Links Global,

Many consumer groups have already targeted "Children Direct Marketing" in the US. Many schools have removed all vending machines (at least in Houston Texas), especially sodas and candy.

Maybe the kids don't really need to be treated for hyperactivity with drugs on top of drugs after all!

Ken

greeneagle · #11 (**permalink**) 12-07-2004, 12:58 PM

There is a good discussion going on about "Marketing on the Internet and Continued Free Access" that I should have included in an earlier post, over here: http://www.webproworld.com/viewtopic.php?t=32519

Not sure if the oversight was due to a "Momentary Lapse of Reason", AADD or aging!

Ken

globalhostinggroup · #12 (**permalink**) 12-10-2004, 05:04 PM

Great cross linking greeneagle http://www.webproworld.com/viewtopic.php?t=32519
Now who here is fueling up for the commercial Christmas holiday?

greeneagle · #13 (**permalink**) 12-12-2004, 05:29 AM

This coming year will be "bloodier" yet!
Fine Geek entertainment!

Ken

View Poll Results: What Are you for or against do your views reflect your practices.
Anti-Commercialism down with the system.	20	20.83%
I’m a Commercialist and proud of it.	34	35.42%
I’m a Commercialist but won’t admit that in public.	42	43.75%
Voters: 96. You may not vote on this poll

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