Eyeballs Rule!

[Master Mind]

Incase you all haven't heard, Yahoo has jacked up the price of eyeballs big time.

Now to be included in Yahoo (at least high enough up the listings to be seen) you have to now pay an inclusion fee and a per click rate of from $.15 to $.30.

What this means is that if you want eyeballs and traffic to your site or page, the price has gone up - you have to pay for it.

No more free lunch for everyone. The price to play in the big leagues just got real.

You want 1,500 visitors to your site it will cost you $450 minimum if they come from Yahoo.

Not bad since to get the same 1,500 from direct mail will cost you about $1,000.

So now merchants are going to have a choice: pay Yahoo $.15 to $.30 per click or get a real job.

Anyone in affiliate marketing should be sending Yahoo thank you notes.

Why? Because now affiliates can say no payee clickee, no sendee traffic and if you don't like it go pay Yahoo, Google and the like.

I recently re-designed a couple of pages so that they have what Adsense would call content and also be effective as a CPA page.

The CTR has doubled for the Adsense clicks.
If I make a sale from the CPA partner great, but it's totally irrelevant.

If 1 in 10 click an Adsense link and average payout is $.10, then every visitor is worth 1 cent. If the CTR is 2 in 10, that gives you 2 cents per visitor, whether you sell anything or not.

Affiliates now have a choice to do CPA or CPC/CPA and still make money.

Any merchant that does not want to pay a per click to an affiliate and whose EPC is less than say 5 cents is going to be hung out to dry traffic wise.

To those merchants who actually make sales, it won't matter since their EPC is more than an affiliate can make CPC.

It's going to be interesting.

Any comments?

[Linda Buquet]

Frederick another great post. I love your style. Let's see what others have to say about this issue.