What if - we closed your demo's?

[spamfork]

Hello Board Members,

We run a very large affiliate program that sells online training covering topics like basic computer skills, technical certifications, and business skills. As part of our site we encourage users to take a demo course. Our plan is to now start requiring name and email to take the demo courses. Upon completing the demo form - we will automatically generate a thank you email to the demo prospect and include in the email an easy way to return to our site with the affiliate code embedded in the URL. Our research indicates that over time we can close a much higher % of sales by communicating with our demo prospects on a recurring basis. The affiliate ID will always be included in the email correspondence - so when the user does end up purchasing the affiliate is compensated.

I'm looking for other programs that also communicate with the affiliate's prospects - and from the email correspondence they embed the affiliate ID. What do they call this service? Our goal is to approach our affiliates and new affiliates so they fully understand that our motivation is to help close their demo prospects and always pay them for delivering the prospect to us.

Any sites that you know of that also do this on behalf of their affiliates?

Thanks for your help,

~Spamfork

[Linda Buquet]

Spamfork,

I have seen a couple programs that do follow-up marketing for affiliates and think it's a great idea!