AffStat 2004 Special Report: CAN-SPAM Survey Results

[Shawn Collins]

You can download a free copy of the AffStat 2004 Special Report: Affiliate Manager CAN-SPAM Survey Results at
http://www.affiliatemanager.net/affs...spamreport.pdf

This report includes nine survey questions (below) and answers, as well as a number of resources for affiliate managers.

Questions asked in the survey:

• 1. Have you read the CAN-SPAM Act?
  2. Do you think the CAN-SPAM Act will significantly reduce SPAM?
  3. Have you done anything to educate your affiliates about the new law?
  4. Do you currently offer HTML e-mail creative to your affiliates?
  5. Will you be offering HTML e-mail creative to your affiliates in 2004?
  6. Do you opt-in to the e-mail lists of all of your affiliates to monitor what they are doing?
  7. Do you plan to prohibit your affiliates from promoting your affiliate program via e-mail?
  8. Do you think your company should be liable for the actions of your affiliates when they are promoting your company?
  9. Opinion Matrix on Impact and Results of the CAN-SPAM Act