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I have this personal site at http://www.tolken.co.za as a means of listing some of my personal interests and skills and low and behold, within 2 weeks I was ranking page one on certain keywords ... maybe you can disillusion me ? ;-)
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What were the keywords? It's easy to be No. 1 on obscure keywords or rarely searched keywords.
If a site has a product or service they are marketing, and they still display adverts for other businesses with similar goods and services, it tells me they ain't too bright! LOL
Kathryn