To the designer of Hemet Web Design:

I took a look at your site and feel compelled to inform you that you have broken every rule as far as design goes. Please don't take this as an insult, but do use my criticism for further improving your design skills.

1st- your main page is too busy. The old saying "less is more" is a good rule of thumb.

2nd- your body copy all compete with one another. The usage of different colors for body copy will frustrate your end users and trust me-they will quickly exit your site.

3rd-You have used 5 different fonts: the serif font on your top buttons, the logo for Wild Web Design, the animated "bulding custom web sites for you", the Hemet Web Desing logo and the sans serif (Arial-Bold) body copy. The rule is no more than 3 fonts for designing.

4th-The use of continual motion, as with your logo, the working men and the "building your web...." is another blunder. Constant motion is highly distracting for your users: especially when they are on the same page. That is a major rule broken!

5th-watch for your leading and kerning-not enough space between characters makes your body copy hard to read.

6th-Keep in mind that colors have meaning. In your case, your usage of black and red portray "horror" and "hell" especially with the flame you added.

Suggestions:
1- use a dynamic text box and link this box to an outside text file. That should clean up the clutter.

2-If you must use the black background-make the body copy all the same color (preferrably black with a white box as your copy container). Do not bold your body copy! If you don't have to use a sans serif for your body copy, contemplate using Times New Roman. This font make large copy easier to tolerate than a sans serif.

3-Use a grid to design-Flash provide grids, guides and rulers like most applications.

4-Reconsider your "pill" buttons. They are overused, especially in bad design. Why not remove them entirely and instead just use the words with a simple rollover.

5-Figure out what headline is most important-so they don't all compete.

I also took a look at your portfolio-most have these same problems. Consider gaining some training-perhaps a design curriculum at an accredited university. Or reading magazines like How, Print and many others, as well as, books on design rules and principles.

I apologize if I sound insulting-That is not my intention. I am only implying that anyone can learn software, but design is another demon entirely.

Good Luck
jude

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jude