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Originally Posted by geoffreygag
What are some tips between a logo for traditional biz versus an online .com biz?
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That is a very good question geoffrygag. I get this one often.
In short, a great logo is medium independant.
The same principles of clarity, simplicity, uniqueness, contrast and memorability are just as important online as in print.
However, the web does open up some doors as well as restrictions in the way in which the logo is presented.
The web does allow for some enhancements that would otherwise be costly in print. (Such as additional colors, gradients, etc.)
A common challenge for a ".com" logo is where or how to display the domain name. I cannot give a shotgun answer for this, but consider the following:
1)Is the domain (.com,.net.,.ca) truly necessary?
2)Does the length of your name look awkward or banner-like?
3)Does the domain take away from the recognition, brand strength, or aesthetic appeal of your logo?
4)Can the domain be displayed in a different manner (smaller,another location, more integrated)?
I hope this helps,
Grease