It took 10 months, but it's finally profitable. My site has been self sufficient, i.e. paying for itself since the third month in, and now it is paying a decent wage..not great, but decent. Word of Mouth keeps the business coming. I acutally have customers who ask if they can have cards to hand out to friends. I excel on service and based on some of the responses I get, I guess I'm one of the few web stores that does this.
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