I too was using overture when I first started with my internet business, but found out very fast that I was working for overture. With cost of $1.5 for a click and an average basket of $50 with a conversion rate of 3% just figure how much money you loose. So basically what happened I had to be a better search engine optimizer and to dominate serps without paying

This method is good for Google since the free result appear side by side or even better then the paid result, unlike overture that if you worked really hard to be the first site in the additional listing you are probably somewhere in page 3.

So like many others I put all my effort in Google with quality traffic and forgot about overture at all, I don’t even have an account there. I can hardly imagine any site that works with overture and manage to end up with a profit from their clicks and bills.

All this is without mentioning the problem that they have with click abuse, we received refunds every month for about 10% of the total cost but not before we asked for. My thinking was that at list 30% of the clicks were of my competitors….