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I am afraid I couldn't agree with this.
It is MUCH more likely to get more often a sale from a link from other site than from a search engine..
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Why do you say this? All our studies show the total opposite.
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Even nicely positioned sites mostly get up to max. 10% of all traffic from SE.
I would like to hear from someone having different experience, even if he's #1 on a SE
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Now that is just totally untrue! Where on earth are getting these figures from? If you are only getting 10% of your traffic from SE's you have a lot of work to do in regards to
SEO. It's no wonder you
think sales are more likely to come from other sites!
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Knowing Google's business professionalism, I know they are very serious in detecting fraudelent clicks and harsh in dealing with violators of their TOS. I am not saying it is not possible. Your experience with the ROI is a bit disturbing, it could indeed be the case (fraud), but the general reasoning is wrong.
If some webmasters do such things, it would be shortminded - killing the really nice program, for all the parties involved.
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My ROI has nothing to do with click fraud.