I have found both Overture and Google Adwords to be beneficial - I get a positive ROI from both --> that makes it worth it, though as Dave points out Google is cheaper, so my ROI from Google is better than Overture.
Different sites selling different products will get a different ROI from Overture and Google - Dave gives some good advice in sorting it out.
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This month I was notified that Overture had a $20 per minimum and that were deducting $17 and change from my account
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You knew that when you signed up for Overture, that this could happen.
If visitors to your site, regardless if they come from organic results or paid clicks, do not convert to sales --> who's fault is that? Its not the search engines, so why blame them? It could be no one realy wants to buy your product online, it could be the design and text of the site, it could be you did not do your maket research first, etc
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At the end of six months they had no sales resulting from an Internet click though and they were out $80,000.
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Why are the search engines responsible for that?
CBP