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Originally Posted by janeth
Information Is Not King
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I don't know if "Information is king" or not. All I know is that since I've been hanging out here and learning all I can about SE placement, my site has gone from approximately 20th place to 2nd place on Google for the keywords "web design" wisconsin.
I have no idea where my site comes up for the phrase "web design" and I don't really care, because I've targeted people in Wisconsin that are looking for web design.
But the real point I want to make is that I don't have ANY but intersite links on my home page. Wait, I'm wrong; I have a link to Sitemeter. That's it.
I sometimes think that we, as web designers, expect way too much from search engines. While a site that is optimized for search engines is a great thing, a designer also has to advertise in other ways. That may include direct mailing, whether e-mail or snail mail, cold calling (in person or on the phone) and the more traditional forms of advertising.
Some of the web sites that come up for the phrase "web design" have been around since I made my first site at Geocities back in 1995 or '96. They deserve to get good rankings.
Maybe I'm just lucky with my results, I don't know. I have a 5/10 page ranking, though, so I must be doing something right.
Jackee