Information Is Not King
Every since I started trying to get a top ranking for my website I have herd over and over content is king.
This is not true.
Content is good because it helps you get links to your web site, but it is not king.
Links are king.
You pick a word like web design take the number one site
www.htmlhelp.com
Click on Cached
there is little or no text the word design is only on the page one time.
The second one as web design one time.
Now lets take the first one and check the links that Google sees 7,240
Now if you want to compete for this word you need to first compete with links. You also need use the key words in the link.
Text comes in second.
It is King when it comes to your customers and it helps a lot when it comes to getting links.
But it is not king when it comes to Google.
Do the same thing for the key word promote. The number one web site does not use that word anywhere
"These terms only appear in links pointing to this page: promote"
So out of 45,300,000 this site beats them all for a key word that is not even on the page.
So how many times would you have to use the key word in text to beat this site?
I do not know but the site has 33,500 links that Google sees.
Maybe if you use the key word that many times you could beat it with text.
But what a page that would be.