It is my understanding (and if I am wrong, please correct me) that Site Match:
- Charges a fee for inclusion per URL.
Ranks your site by relevancy and site content.
Charges you 15-30 cents per click.
Many problems come to mind.
- If you are already ranking well in Yahoo, are you going to be bumped out of position by someone that paid for inclusion?
What about those of us that paid the $299. for Yahoo Express Inclusion that are now not showing up in the Yahoo search since the changes?
What about all the money that many of us paid for inclusions (less than six months ago) to many SE that provided Yahoo and others with data at the time but no longer does so do to Yahoo changing the rules?
If you are willing to pay the $39 or $49 per URL (can’t remember which) and the 15-30 cents per click, when are the rules to the game going to change again and how much will it cost then?
I don’t mind paying the cost for express inclusion if it is reasonable to help launch a new site and then let the site be ranked on its own merit.
I have 3 new clients that after presenting the facts have opted not to participate in Yahoo Express due to lack of benefit under the current scenario.
I do object to paying for inclusion and pay per click.
I also object after encouraging my clients to pay for an inclusion to
www.mediumsizesearchengine.com for one year, based on the premise that they provide data to a half a dozen SE only to get an email 4 months later telling me they no longer provide data to those search engines. Or worse yet when
www.mediumsizesearchengine.com is bought out by
www.hugesearchengine.com and that I will have to join Site Match (and spend a LOT of money) to be included now even though I paid for a year inclusion.
The search terms I use on my sites and my clients sites (all quoted at 30 cents per click) would bring too many clicks to be affordable since the click/sale ratio is historically low. A campaign for the search term “Las Vegas real estate” could easily result in 1,000 clicks per day. That would be a $9,000. a month bill that I (or my clients) just can’t afford.
I think I am going to sit on the sidelines on this SE paid Inclusion for awhile, and see what the rules (and cost are) when they inevitably change again in six months or less.
I am admittedly a novice in
SEO so if I am looking at this wrong, please set me straight.