Up-front I was unclear on what you meant--did you mean wood-shops or metal-shops or yarn-shops or glass-shops or silverware-shops or ... etc.--but a bit of navigation showed that you were not so categorized (that is, you generally categorize by location-and-then-name). I think you might want to indicate the "place ... Everywhere there's a shop"-factor of your front-page's puller (that is, not so much 'EasySpeedy' as 'WhereverYouGo' ... don't change the text in the link, just the title-text on the front-page).

You might make navigation simpler by asking "Where will you be shopping?" and providing links to all the places (or a textbox for them to reference-search your site).

At that point, some categorization would do you good--either a 'nearest to *city*'-type program, or a 'shopping-for in *country*'-program, or both.

__________________
WebProWorld is one of many sources of wisdom to me, and you can go to http://www.sheetshifters.cjb.net and navigate to the wisdom from me...
MythMan Jay