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Originally Posted by divesouthafrica
Which is the best preferred option when sending out a newsletter.
Plain text is quick to download
HTML is slower but more affective
What is the standard or norm ?
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I don't think there is a standard or norm. It depends on a number of factors, including:
* your target market, meaning the type of people on your subscriber list;
* the "spamminess" factor;
* the quality of the product you produce; and,
* what you have taught your list to expect.
Personally, I keep the message short and sweet, while providing links over to my web site.
Ultimately the answer is in the testing and reader response.
Trusting this helps.
Kind regards,
John Glube
Toronto, Canada