Correct me if I'm wrong, but I think many of us -- and I'm sure it applies to real estate websites other than mine -- are faced with particular difficulty in getting any
incoming links. For example, I can't for the life of me see a bank, mortgage broker, lawyer, home inspection, or similar sort of site linking
to me in preference to all my local colleagues. And never mind that I'll send business their way and even include one or two
outgoing links in their direction.
Thus, matching what other websites of my kind do, I submit to innumerable search engines and directories, many of which ask for -- and get -- a
reciprocal link.
By now I have a couple of dozen such pointers and images on my home page [
http://www.duncanpollock.com ] (as well as those it leads to), the majority of them being, in effect, other places where people may (or so I hope) stumble across and click on my listing.
But I do wonder whether this approach gives me much if any chance of improving my Google ranking. Given that a third of my outgoing links reach pages with PRs of 5 and 6 (versus my own
PR of 4), maybe it's doing
them some good, and I don't think it's doing me any harm. Even so, am I likely to derive
any (ranking) benefit from what I'm doing?