No matter what name they go under it is still AMway in one form or another. THere are people I know who have done well with it. My husband and I joined many years ago, and stayed in just so we could order the product at our cost. We finally got out about 4 years ago. There were just too many meetings and functions. You really have to get involved and yes, it is def. similar to a cult in that your regular non amway friends seem to get put on the back burner and your new friends occupy most of your time. I would say use caution in deciding. Make sure you are being pressured. That was the biggest turn off people telling me I had to go to the meetings everyweek, listen to the motovational tapes and so on and so forth. There are some positive things about the company. They do try and build up your self esteem, their products are great and they have been around for a long time. So to each their own.