Don't give away your money!
When you first start out marketing your website it may be tempting to use pay-per-click engines to quickly boost traffic to your site. It can be a good option if you choose the right keywords to promote. Do not use general words, but try and use phrases that potential buyers may type in to find you. In the past I have wasted too much money before really figureing out how to use PPC enginges to my advantage and not just to put more money in there pockets.
In general, really research where your marketing dollars are best spent to promote your website. It's easy to waste a lot of money and get no traffic or sales when you first dive in to the web site world.
I still have lots to learn.......:)
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