Another biggie: "under construction" pages.
This is along the lines of marketing your site before it is ready, brought up by thusmann, but goes a step further. Parts of the site are ready, so the owner decides to go live and just have unfinished pages display the "under construction" text of graphic.
The problems are two-fold. First, it is difficult to get a directory, like DMOZ or Yahoo, to link to a site that has under construction pages.
Second, your visitors will not appreciate the disappointment of not finding what they were looking for when they clicked on the link.
If you must put up your site before all the pages are presentable, simply do not link to pages that aren't finished. Add the links to the navigation when the page is complete.
This outlines, of course, just one of the hundreds of website marketing bloopers.
-ACross
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