By targeting the same keywords as the major auction sites you are putting yourself in a very competitive arena.
The fastest route to good rankings is IMO undoubtedly anchor text links, but they should be supported by very good optimized content on the pages they point to.
Anything that the search engines index they will rank, but unless there is good content and links the auction items are not going to help ranking much directly, but indirectly every page is an opportunity to add anchor text links to other pages.
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