Search engines scans the pages for the keyword(s), for example, if you search for "web design", you'll get something like:
Quote:
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The Daily Sucker: Current Examples of Bad Design on the Web. ... I started this site back in July 1996 so I wouldn't have to teach a class on Web design. ...
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.... was the top result.. so the words
web and
design are picked out through-out the page(s), and it depends on how much theyre used..
Thats how I see it anyway, but I could be wrong.