Does anyone know what makes the googlebot use or not use the content and meta tags of a site for the listing information and keyword search. I have a site listed in google
www.club-host.com but, when you find it, there is no descriptive text on the sitename line or in the normal descriptive lines below. I have done everything I can think of and seen recommended in various forums but still it appears 'bald' and does not come up on searches using words on the site. When it was first indexed it had a rich description drawn from the content and meta tags, but now nothing. Sounds like the robot is being tripped up by something. Any ideas. Here's the header code
Code:
<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN">
<html>
<head>
<TITLE>ALL CLUB-HOST.COM © TJSoft - Tim Soane</TITLE>
<META NAME="keywords" CONTENT="club,host,web host,web,host,club,club-host,free,cheap,simple,amateur,association,TJSoft,soane,tim,timsoane,clubhost">
<META NAME="description" CONTENT="Web design and hosting for amateur clubs and associations © TJSoft">
<META NAME="Author" CONTENT="Tim Soane © TJSoft">
<META HTTP-EQUIV='Content-Language' CONTENT='en-gb'>
<META HTTP-EQUIV='Content-Type' CONTENT='text/html; charset=windows-1252'>
<LINK REL='stylesheet' TYPE='text/css' HREF='http://www.soane.net/includes/clubhost.css'>
</head>
This is a php generated page and the header is in an include file, but everything I have read says that this is immaterial because the googlebot will look at the page as the script intended. Yahoo is fine by the way.