Demographic Profiling
I would love to see a company have a TRUE demographic profile done for their website.
I'm not talking about one of these - "I guess my target audience is......" or "I'm shooting for the age range of......."
I'm talking about having an honest to goodness REAL demographic profile!!!
Is this a hard concept to grasp? It takes one day - sometimes more - to put together a real demographic profile. One day! This simple profile can make a HUGE difference when it comes to marketing.
I love people who tell me that their target audience is "everyone". They open themselves up to my tyraid of questions. For example: If their target market is everyone, then they had better be darnnnnn good! I have yet to see an infant with a credit card! Or the family pet buying multi-vitamin supplements while browsing Petsmart.com. Or maybe they're targeting the spider in the corner of my kitchen - who knows he may be looking for a minature Monet to hang in his web, or maybe that's the recently deceased who'd like to jazz up their grave. Ya never know - could happen. Doubt it... but..............?
Then.... they change thier mind and say "Every person online". That's another one of my favorites. So now their tarket market is the person who doesn't speak english and can't read, who only surfs the internet looking for porn. Good target! Or maybe it is the elderly gentleman who has only recently received a computer from his grand-daughter. But, he only visits websites his grand-daughter send him the links to, because he doesn't yet know how to search the internet.
People really do not like it when I start asking questions. They also don't like it when I just say "interesting". But that's another story
I feel better now that I've ranted, but this will continue to be one of my biggest, most frustrating peeves. Such a valuable, and inexpensive process. Yet, people don't even consider it when they are designing a website.
There is no such thing as a site designed for "Everyone!"
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