Hi Flood6,
No not that. Use the search term "paper tole" in Google. Looking at the results you will see the top ranked site 1. "Paper Tole from Cut&Shape". Below this listing are 3 paid listing sites including 2."Free Virus Scan" 3. "The Tole Way" 4. "Prints for Decoupage"
These are all indented. Below this is the second url for the top ranked site 5. "Paper Tole from Cut& Shape".

I know for a fact that sites 2-4 are paid listings, but the questions is what service are they using.

This is exactly the same on Yahoo.

The adwords adds are over on the right.

What do you think.

Thanks again.