Well, Forst off I really like the site, very unique and nice use of flash. But the flash is un spiderable to search engines. So I would provide alternate content to the search engines by using a noembed tag. Just do a search in google for <noembed> and you will find a lot of articles on it. Or provide a completely different site for non flash users including search engines. I think that the best promotion for your site will be natural search engine ranking. Becuase, the searches that you are most likely going to target are going to have very high CPC's in and adwords or overture campaign. The purely html site is going to help you in this. The main thing you need to work on in incomming links. There are tons of travel and dive related sites that would be willing to trade with you. Next thing I would work on the search engine optimization for the site, Like I said it is a really great looking site for humans, but is terrible from the view of a search engine.
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