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I have another question though, after you built your web site, what is the FIRST thing to do to advertise your web site to get the traffic?
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Heavy-duty link exchange work. Make sure that the site can be found by the search engines. I don't generally do paid advertising until I have evidence that the product actually sells.
But not everyone does it like I do -- there are other strategies that work.
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And at what point you cut looses and stop promoting your site?
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When instinct tells me to.