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I do not want to build a site around affiliates product and optimize it for search engine, ...only to find that the product don't sell.
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Trust me when I tell you that if you do affiliate marketing with any level of seriousness, you WILL build sites/pages around products that don't sell. The more experienced you get, the less time you'll spend doing it, but it will happen.
Market research is a matter of using tools (such as WordTracker), reading industry materials (from the industry you are thinking of promoting), doing SE research on the competition, playing hunches, blind luck, and probably a dozen other things I'm forgetting.
One of the hardest things to learn is this industry is when to cut your losses and move on.
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What I'm trying to do is to see if particular affilates product is sell or not - fast.
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This is where you are misguided. RARELY can you determine saleability FAST. Once you have a good bit of experience with market research, you'll be able to spot winners/losers a lot more easily, but you will STILL get stiffed on picked "winners" and you'll still miss out when a picked "loser" soars from someone else. It's part of the biz, you learn to live with it, learn from your mistakes, and build more pages.