Originally Posted by Peter (IMC)

I really don't see the purpose of using questionable techniques. First of all those very generic phrases that are so popular generally have very low conversion rates. So you´re putting a lot of effort in not that much sales.

Who said anything about generic phrases? Just getting any content on the page can be an issue with some sites.

There are so many other phrases that are worth optimizing for. From Googles point of view these are all subtopics of the very generic phrases. Optimize for all those very subtopics and you will eventually also rank high for the toplevel phrases. Without any questionable techniques in place.

It just takes time.

Of course there are types of businesses that need the high rankings today because 6 months from now they are obsolete,.. But even for those there are legal ways to get high rankings faster.

Regards,

Peter