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Originally Posted by Garrett
Alan Webb, of ABAKUS Internet Marketing, writes that, "there is unlikely to ever be a full consensus on what is or is not an acceptable search engine optimization technique. What you need to do is simply to ask yourself, am I trying to dupe Google here?"
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I like this way of phrasing it, it's more direct than
Google's own guidelines:
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A good rule of thumb is whether you'd feel comfortable explaining what you've done to a website that competes with you.
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