AdWords (plus Overture) keeps my retail site on the front page for searches on our products, at least the products where click price hasn't gone insane. Without our PPC advertising, which is mostly from AdWords, we would only get sales from our returing customers (who found us in the first place with PPC). It costs plenty, but the ROI is there, so it is worth it. Overall, I'd have to say it is a success.
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