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Originally Posted by equickxpress
Thanks for the great information John, That is what I though but I figured I would ask! I do have a statement in my policy that says I hold the right to change this policy at any time and the customers should review it periodically. But I dont think that is would be right to use that statement to my advantage like that! Thanks for the info.
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Glad to help. Yes, I agree changing your policy to allow for the transfer of a mailing list, or a fundamental change in practice, would likely end up getting you into more trouble from a business perspective.
At the end of the day, the only thing we have is the trust of our subscribers. Kill that and you might as well give up the ghost.
The only way to properly do this would be to proceed to ask your existing list for specific consent by way of an opt-in link or web form before sending out "off topic material" and then only send it to those who gave specific consent.
Kind regards,
John Glube
Toronto, Canada