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Old 04-27-2004, 09:08 PM
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Duncan Pollock Duncan Pollock is offline
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Michael: Other posts have shown that we're here to help you not heap praise on Google. As cbp suggests, you'd be better to drop the conspiracy idea and look at the consensus you're being presented with.
In any case, the whole purpose of AdWords is to give you a position on the first page of results regardless of where/whether your site itself appears.
This is what you pay for and that is what you're getting whenever anyone punches in one of your keywords (although I still raise my eyebrows at your idea that people will punch in multiple phrases separated by commas). But there's no mention whatsoever by Google that one of the benefits of an AdWord campaign is a guaranteed, let alone better, natural search position.
And sure, their idea is to make money every time someone clicks on your ad, but, forgive me, what in heaven's name are you wanting people to do instead? Keep drilling down through the result pages until they find you and then click on your link rather than on your ad, which they've been able to see -- and will have kept seeing -- from page one on?!
If you don't want to continue with Ad Words, drop them -- which you're free to do any time because Google doesn't make you sign up for a non-cancellable period.
And no, I don't work for Google any more than any other WPW member does that I'm aware of. However, we do try to make sense of what Google does and to govern ourselves accordingly -- as we're urging you to do.

Duncan
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