AdWords results
Michael. You have me somewhat confused or are you, I'm wondering, not setting your AdWord campaign(s) up the way you could/should do.
Your ads appear for a variety of search words and phrases that you choose. They can be as many or as few as you wish, and the only thing that can go wrong is that an ad gets deleted because its CTR is below the minimum .5%
How, then, can you say that your ads appear only for a single word instead of a phrase? Are you using that one word alone as a keyword and not including the phrases you think should also make your ads appear?
In turn, I don't understand your reference to entering multiple phrases separated by commas. Since when is search supposed to be done this way? Surely, you enter one phrase at a time, find the results it produces, and then put in a second phrase for a second set of results, and so on and so on? The only place where phrases get separated by commas is your site's metatags, isn't it?
With all due respect, I'm tempted to recall the saying that "the fault, dear Brutus ...."
Duncan
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