Hi!
I manage most of the ppc marketing for our company which runs several insurance, financial, and home improvement websites. We also have several sites that our affiliates send ppc traffic to as well and I occassionaly advise them as well. That said, I have had the highest ROI with Overture mostly because you can set the bids quite low, you can customize the Title and description of each keyword, and it's fairly easy to manage once you get the hang of it. I have also had success with FindWhat.com and Enhance.com. Google is good in terms of choosing a tracking url and then a url to display which can be good if you do not wish to display a tracking url to the world. Google will note you as an affiliate using aff. in the Ad Word. However, we have not had a ROI on Google to match the high ROI we have with Overture. I also generally have a higher CTR with overture as well. Google also tends to have much stricter editorial guidelines as well so be sure to read everything twice before creating your keyword lists and descriptions. Believe me, I learned that lesson the hard way. In terms of private labeling, I'm not sure if you mean displaying your site's name or actually using a logo of some sort. Enhance.com and I believe Kanoodle offer these options. I have not had much success with Looksmart.com, Search123.com, Mamma.com, or Bidclix.com so I would not spend too much time there. Bottom line, Overture highest ROI, using logos with ads Enhance.com and Kanoodle.com, cheapest bids, Findwhat.com, Enhance.com, Kanoodle.com, and Search123.com.
|