What do you mean by private labeling? If you mean you can write your own ad-copy, both Overture and Google Ad-words allow you to do this. I don't reccomend Overture to anyone, especially novices. (I had a bad experience). However I would recommend Google to everyon big or small. I do different campaigns that range from $200/month, to a couple thousand. You can go bigger or smaller depending on your needs.
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